Privacy Policy

Gelacy ("we", “us”, “our”) is committed to protecting and respecting your privacy. 

This privacy policy (“Privacy Policy”) and any other documents referred to in it, sets out the basis on which we collect and process your personal data as a data controller when you use our website, our app, or our services. 

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting, (our “Site”) or installing or using the apps and services listed on our Site (“Apps”) you are accepting and consenting to the practices described in this Privacy Policy. 

Please note this Privacy Policy does not apply where we provide services as a data processor under the GDPR on behalf of merchants. 


For the purposes of EU and UK data protection laws and any applicable national implementing laws, regulations, and secondary legislation relating to the processing of personal data (together with “Data Protection Law”), the data controller is Gelacy. 


We will only use your personal data when the law allows us to. Most commonly we will use your personal data in the following circumstances: 

  • To fulfill our contractual obligations to you. 
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. 
  • To comply with a legal obligation. 

To the extent we process your personal data for any other purposes, we ask for your consent in advance or require that our partners obtain such consent. Please note that country/region-specific rules regarding consent may also apply, depending upon the jurisdiction in which you reside. 


We may collect and process personal data about you. Personal data, or personally identifiable information, means any information about an individual from which that individual can be identified. It does not include data where the identity has been removed (anonymous data). 

When an App is installed automatic access is granted to the following information from a merchant’s Shopify account: 

  • Shop domain 
  • Shopify ID 
  • Merchant‘s Email 
  • Merchant‘s Name 

We have grouped all of the different types of information that we collect from merchants, customers, and user agents (“you”) together as follows. This also includes the types of data that we collect from users of our Site: 

  • Identity Data: includes email addresses, first name, last name, title, username, URL, or similar identifier. 
  • Contact Data: includes home address, billing address, delivery address, email address, and telephone numbers. 
  • Transaction Data: includes details about payments to and from us and/or you and other details of products and services purchased. 
  • Technical Data: includes internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices used to access this Site or the Apps. 
  • Profile Data: includes username and password, purchases or orders made, interests, preferences, feedback, and survey responses. 
  • Usage Data: includes information about how customers and merchants use our Site and Apps, including the full Uniform Resource Locators (URL) clickstream to, through and from our Site and Apps (including date and time); products viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any emails used to contact our merchant support team. 
  • Marketing and Communications Data: includes your preferences in receiving marketing from us and our third parties and customer and merchant communication preferences.
  • Location Data. We also use GPS technology to determine your current location. Some of our location-enabled services require personal data for the feature to work. If you wish to use the particular feature, you will be asked to consent to your data being used for this purpose. You can withdraw your consent at any time by disabling Location Data in your settings.
  • Aggregated Data: We also collect, use, and share statistical or demographic data for any purpose. This Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy. 
  • Special Category Data: We do not collect, store, or use special category data about you. (This is details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data.) 

If you fail to provide personal data 

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you use, but we will notify you if this is the case at the time. 


We use different methods to collect data from and about you including via: 

  • Direct Interactions. You may give us your Identity, Contact, and Financial Data when you fill in forms or correspond with us by post, phone, email, or otherwise. This includes personal data you provide when you register to use our Site or to receive our newsletter, subscribe to use or install our Apps, create an account to use our Site or Apps, request marketing to be sent to you, search for a product or place an order on our Site, participate in discussion boards or other social media functions on our Site or within our Apps, enter a competition, promotion or survey, attend a conference or webinar, give us feedback or contact us and when you report a problem with our Site or Apps. 
  • Purchases: If you make purchases via our Site or within any Apps, or register for an event or webinar, we may require you to provide your Identity, Contact, Financial, and Transaction Data. 
  • Community: If you register for an online community that we provide, we may ask you to provide us with Identity, Contact, Profile, and Technical Data. 
  • Automated Technologies or Interactions. As you interact with our Apps, Sites, or emails, we automatically collect Technical Information about your device, browsing actions, patterns, Location Data, and Usage Data. We collect this personal data by using cookies, server logs, web beacons, pixels, and similar technologies about your device, and your use of our Site and Apps. We may also receive Technical Data and Location Data about you if you visit other websites using our cookies. Please see the Cookie section below for further details. 


We work closely with third parties (including, for example, business partners, sub-contractors in technical, payment, and delivery services, advertising networks, analytics providers, search information providers, and credit reference agencies) and may receive the following personal data about you from them: 

  • Technical Data: from the following analytics providers, advertising networks, and search information providers: 

Google Analytics tracks user behavior and provides analytics. 

You can read more about how Google uses and protects personal information here:

  • Identity and Contact Data: from the following providers of chat/communication services with customers including via email: 

FreshDesk provides email support services to merchants. 

You can read more about how FreshDesk uses and protects personal information here: 

  • Email Communications and Contact Data: from the following providers of email communications service providers: 

Send Grid by Twilio provides email services to merchants. You can read more about how  Send Grid uses and protects personal data here:  


We also collect personal data about you from publicly available sources. We may combine this information with personal data provided by you. This helps us update, expand, and analyze our records, identify new customers, and create more tailored advertising to provide services that may be of interest to you. We also use this for the purposes of targeted advertising, delivering relevant email content, event promotion, and profiling, determining eligibility, and verifying Contact Data. The personal data we collect includes: 

  • Identity and Contact Data: from publicly available sources such as Companies House. 
  • Identity, Contact, and Profile Data: that is published about you on social media profiles: LinkedIn, Facebook, Instagram, and Twitter. 


We use cookies on our Site and in our Apps to distinguish you from other users of our Site and Apps. 

This information helps us to provide you with a good experience when you use our Site and Apps and also allows us to improve our Site and Apps. 

What are cookies 

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the Site. Cookies can be “persistent” or “session” cookies. 

We use persistent cookies and session cookies. 

Persistent Cookies 

A persistent cookie is stored on a user’s device in between browser sessions which allows the preferences or actions of a user across the Site (or in some cases across different websites) to be remembered. We use persistent cookies to save your login information for future logins to the Site or Apps. 

Session Cookies 

A session cookie allows the Site or Apps to link your actions during a browser session. We use session cookies to enable certain features of the Site or Apps, to better understand how you interact with the Site or Apps, and to monitor aggregate usage by users and web traffic routing on the Site. Unlike persistent cookies, session cookies are deleted from your computer when you log off from the Site or Apps and then close your browser. 

Which cookies do we use and why 

The table below explains the cookies we use and why we use each of them. 

You can set up your browser options, to stop your computer from accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use the whole of the Site or all functionality of the Apps. 

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or To opt out of being tracked by Google Analytics across all websites visit

Personal data is also collected directly from the relevant individual, through a merchant’s Shopify account or using other technologies and third-party services such as: 

  • “log files” which track actions occurring on the merchant’s site, collecting data including your browser type, Internet service provider, referring/exit pages, and date/time stamps. 
  • “web beacons,” “tags,” and “pixels” which are electronic files used to record information about how you browse sites. 
  • Do not track 
  • Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the “Preferences” or “Settings” page of your web browser. 


We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. 

Note that we may process your personal data for more than one lawful basis depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data. 

We will not sell or rent your personal data to anyone. 

We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. 

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law. 


Personal data we share with third parties. We may share your personal data with the following third parties for the purposes set out in the table above: 

  • Any member of our group, which means our subsidiaries, our ultimate holding company, and its subsidiaries
  • Business partners, suppliers, and sub-contractors for the performance of any contract we enter into with them or you to provide services such as IT and system administration services, email communications, hosting services, backup services, credit card processing, research, development, marketing and customer support, analytics, and search engine provider services used to improve and optimize our Site and Apps such as AWS, Google, Shopify, SendGrid (Twilio), FreshDesk. 
  • Advertisers and advertising networks require the data to select and serve relevant adverts to you and others. We do not disclose personal data about identifiable individuals to our advertisers, but we may provide them with Aggregated Data about our users (for example, we may inform them that 250 men aged over 25 have clicked on their advertisement on any given day). We may also use such Aggregated Data to help advertisers reach the kind of audience they want to target (for example, women living in New York). We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisements to that target audience. 

Personal data we disclose to third parties. We may disclose your personal data to third parties: 

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets. 
  • If we or a member of our group of companies or substantially all of their assets are acquired by a third party, in which case personal data held by them about their customers will be one of the transferred assets. 
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, in order to enforce or apply our terms and conditions, terms of use, and/or any other legal agreements; or to protect our rights, property, safety, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction. 
  • We may share Aggregated Data in the normal course of operating our business; for example, with other Site or App users, and our customers or publicly to show trends or benchmark the general use of our Site and Apps. 


Our Site and Apps are global and your personal data may be stored and processed in any country where we have operations, our staff is located, or where we engage service providers engaged in, among other things, the fulfillment of your order, the processing of your payment details or the provision of support services. This will involve a transfer of your personal data to countries outside of your country of residence, where data protection rules are different from those of your country of residence. 

Processing of your personal data will involve a transfer of data to countries outside the European Economic Area ("EEA"), Switzerland or the UK. 

We will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this Privacy Policy. In particular, this means that your personal data will only be transferred to a country that provides an adequate level of protection (for example, where the European Commission or the UK Data Commissioner has determined that a country provides an adequate level of protection) or where the recipient is bound by standard contractual clauses according to conditions provided by the European Commission (“Standard Contractual Clauses”). 

Our Site and Apps are accessible via the internet and may potentially be accessed by anyone around the world. Other users may access the Site or Apps from outside the EEA, Switzerland, or the UK. This means that where you choose to post your personal data on our Site or within the Apps, it could be accessed from anywhere around the world and therefore a transfer of your personal data outside of the EEA, Switzerland, or the UK may be deemed to have occurred. 


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. For example, all information you provide to us is stored on our secure servers. Any credit card information or payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password that enables you to access certain parts of the Site or Apps, you are responsible for keeping this password confidential. We ask you not to share any password with anyone. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. 

We have put in place procedures to deal with any personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. 

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will endeavor to protect your personal data, we cannot guarantee the security of your personal data transmitted to our Site or the Apps. Any transmission is at your own risk. Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorized access. 


Our Site and Apps may contain links to and from the websites of our partner networks, Shopify merchants, advertisers, and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites. 


Any information that you post to areas of the Site or Apps that are viewable by others (for example, to a blog, forum, or chat room) will not be treated as proprietary, private, or confidential. We have no obligation to monitor such posts to the Site or Apps or to exercise any editorial control over such posts; however, we reserve the right to review such posts and to remove any material that, in our judgment, is not appropriate. Posting, transmitting, promoting, using, distributing, or storing content that could subject us to any legal liability, whether in tort or otherwise, or that is in violation of any applicable law or regulation, or otherwise contrary to commonly accepted community standards, is prohibited, including without limitation information and material protected by copyright, trademark, trade secret, nondisclosure or confidentiality agreements, or other intellectual property rights. 


If you would like to access, correct, remove, request a copy of, withdraw consent to the collection of your personal data, or require more information about the collection, use, and disclosure of your personal data by us please contact us as set out at the end of this Privacy Policy. You are entitled to access your personal data and we shall comply with your rights as a data subject in relation to your personal data in accordance with the applicable data in the relevant jurisdiction. 

Individuals located in the EEA, UK, and Switzerland 

You have the right under Data Protection Law, free of charge, to request: • Access to your personal data. 

  • Rectification or deletion of your personal data. 
  • A restriction on the processing of your personal data. 
  • Object to the processing of your personal data. 
  • A transfer of your personal data (data portability) in a structured, machine-readable, and commonly used format. 
  • Withdraw your consent to us processing your personal data, at any time. 

If you wish to exercise any of the above rights, please contact us as set out at the end of this Privacy Policy. We will respond to such queries within 30 days and deal with requests we receive from you, in accordance with the provisions of Data Protection Law. Occasionally it could take us longer if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. 

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances. 

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. 


  • Marketing: We may use your Identity, Contact, Technical, Usage, and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you (we call this marketing). 
  • Promotional Offers from us: We will send you marketing emails if you “opt in” to receive marketing emails when registering on our Site or for our Apps, or if you have enquired about or purchased any of our goods or services from us and you have not opted out of receiving such marketing. 
  • Third-Party Marketing: We will get your express opt-in consent before we share your personal data with any third party for marketing purposes. 
  • Opt-out: Please note that, if you change your mind about being sent marketing emails you can “opt-out” at any time by clicking the “unsubscribe” link at the bottom of any marketing message. Once you “opt-out”, you will no longer receive any marketing messages from us. We will continue to communicate with you regarding your service billing and support via email and we send push notifications from time to time in order to update you about any service updates, events, and promotions we may be running. If you no longer wish to receive these communications, please disable these in the settings on your device. 


We retain personal data for as long as reasonably necessary to fulfill the purposes for which it was provided or collected, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint if we reasonably believe there is a prospect of litigation in respect to our relationship with you, to comply with law enforcement requests, maintain security, prevent fraud and abuse, resolve disputes, enforce our legal agreements, or fulfill your request to “unsubscribe” from further messages from us. 

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. 

This will be for as long as we provide access to the Site or Apps to you, your account with us remains open or any period set out in any relevant contract you have with us. After you have closed your account, uninstalled an app, or ceased using the Site or Apps we redact the store information and app core data within 48 hours. Configuration data is stored for up to 2 years. Subscription order data is automatically redacted on request in 14 - 60 days depending on the payment method used. 

We will retain some anonymized information after your account has been closed and we may use this for research or statistical purposes, in which case we may use this information indefinitely without further notice to you. 

Please note: After you have closed your account or deleted information from your account, any information you have shared with others will remain visible. We do not control data that other users may have copied from the Site or Apps. Your profile may continue to be displayed in the services of others (e.g. search engine results) until they refresh their cache. 


If you have any complaints about our use of your personal data, please contact us as set out at the end of this Privacy Policy or contact your local data protection supervisory authority. 


This Site and the Apps are not intended for and shall not be used by anyone under the age of 16. It is the responsibility of the merchant (not the App) to ensure age restrictions are enforced on selling products that require age limits. 


Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our Privacy Policy. 

This Privacy Policy was last updated on 9 November 2023 and this version replaces any other Privacy Policy previously applicable from this date. 


If you have any questions, comments, or requests regarding our privacy practices or this Privacy Policy please contact us via email at